ESPN U: College Town
Built on the framework of Social City, a breakaway success on Facebook, ESPN U: College Town was designed to leverage the synergy between Playdom, Disney, ESPN, and Buzz Monkey, taking aim at the explosive growth happening in social games at the time. I stepped into the (previously unfilled) Lead Design role scant weeks before launch, but boardroom battles between the various stakeholders kept the timetable and priorities under constant flux. It was a great lesson in staying on target and true to a game's promise to its customers.
|Developer:||Buzz Monkey Software|
|Publisher:||Disney / Playdom|
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